Name: Prompt Engineering - Working Effectively with AI Systems
Start: 2026-08-24
Location: Karlsruhe / Online

Experience a compact, hands-on introduction to the effective use of modern AI systems.

This workshop provides a practical introduction to the fundamentals of prompt engineering and shows how modern AI systems such as ChatGPT, Claude, or Gemini can be used purposefully and efficiently in daily work.

Eligible for funding!

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Location

Karlsruhe / Online

Next date

31.03.26 (1 Tag)

Price

700€* per person

Contact

We're happy to advise you!

What to expect from this workshop

You will receive a compact overview of the fundamentals of prompt engineering and learn how structured prompts lead to better results with AI systems. Using practical examples, you will see how AI can support work processes and what matters for safe and efficient use.

Prompt engineering: principles and structure

What makes a good prompt? Goal, context, role, and format
Prompt types: simple requests, structured tasks, and creative prompts
Working with examples, constraints, and output rules
Iterative prompting: improving results step by step

Hands-on session: working with AI in everyday tasks

Research and information preparation
Text creation, concept development, and ideation
Analytical tasks and summarization
Automation of recurring activities

Transfer: from training into practice

Creating your own prompt templates and prompt libraries
Use cases from different industries
Tips for sustainable use within teams
Next steps: deeper learning, automation, and custom workflows

Foundations: how AI models work

Overview: ChatGPT, Claude, Gemini, and comparable systems
How AI “thinks”: probabilities, patterns, and context
Strengths and limitations: creativity, speed, and hallucinations
Typical fields of use in everyday work

Prompt patterns and advanced techniques

Single-step vs. multi-step prompts
Chain-of-thought and structured reasoning processes
Using role and perspective shifts deliberately
Prompts for analysis, creativity, planning, and decision support

Quality, safety, and responsible use

Evaluating answers: plausibility, consistency, and fact-checking
Handling errors, bias, and hallucinations
Data protection and sensitive content in prompting
Best practices for safe and efficient workflows

Who is this workshop for?

This workshop is aimed at employees from all departments who want to use AI systems effectively and safely in everyday work. It is especially relevant for project leads and project teams, professionals in marketing, communications, and editorial work, as well as IT, product, and digital teams. Team leads and management will also benefit from a structured introduction to working professionally with AI.