let’s dev GmbH & Co. KG - The brand for groundbreaking custom software let’s dev GmbH & Co. KG - The brand for groundbreaking custom software

The brand for groundbreaking
custom software

Pioneering. Experienced. Ever exploring.


let’s dev | Scroll to top
let’s dev | Scroll to next content item


let’s dev | Scroll to previous content item

Customer Journey Map

let’s dev - The brand for groundbreaking custom software

The customer journey map is usually a detailed visualization of the buying experience of potential customers. Such a visualization helps us to analyze the buying behavior in the buying process of customers. The more information is collected, the easier it is to slip into the role of the customer and to understand different decisions within the buying process. Taking these factors and influences into account, we design and develop exciting user experiences with promising usability. The customer journey map is an important tool in our UX design process and is unique for each product. First, we always develop a basic concept and define the navigation structures, the arrangement of elements and the interactions within an application. Based on this, we define a look & feel and create an appealing visual design with meaningful icons. We work in the respective programming language with a high level of detail and pixel accuracy, so that users can find their way around an app perfectly right from the start - and feel comfortable in it!

Customer Journey Map

Our services
at a glance

We program customized apps and advise our customers on all topics related to app development. Our services are perfectly coordinated and based on experience from national as well as international projects.

Customer Journey

We define the customer journey as the buying experience of customers from their first contact with the product to the conclusion of the purchase. It should be noted that the first point of contact may begin earlier than we think. For example, the opinions of other consumers in the form of customer reviews and verbal propaganda are already considered the first touchpoint. We call this phase of the customer journey awareness. It conveys the existence of the product to potential customers. Awareness often begins with commercials or other advertisements for the product. Based on this, there is also the favorability phase. In this phase the interest is promoted to the product. Mostly the curiosity is tried to arouse here. After interest exists the consideration phase begins. Here, the desire aspect is activated in the customer and the purchase is now considered. The next phase is the intent to purchase, i.e. the consumer's intention to buy becomes clear. The next phase is possibly the most important step. It is about the conversion, i.e. the conclusion of the purchase. It should not be underestimated, because it can happen that the purchase process was designed so complicated that the customers jump off.

User Experience

User experience extends the concept of usability. Here, the user perspective is emphasized and emotional and aesthetic factors are more strongly included. User experience describes the perception and reaction of a person resulting from the actual and/or expected use of a product, system or service. User experience is not only about the mere achievement of a goal, but rather about the experiences that users have before, during and after using the product.

User experience manages to arouse emotions in users. For this reason, the user experience is a decisive factor in whether users associate positive feelings such as fun and joy with the product and whether they would like to use the product again in the future. The success of a digital product is therefore strongly linked to the implementation of a holistic user experience.

We make it simple

Software makes life easier. It makes it easier to organize, communicate, work, sell, entertain. That's exactly what we do at let's dev: We transform complex topics and processes into direct, structured interaction. Because we combine a lot of experience with even more curiosity, we achieve trend-setting and high-quality results. This makes let's dev the brand for groundbreaking custom software.

Contact us!

2 Locations
Karlsruhe & Hamburg


let’s dev GmbH & Co. KG

Alter Schlachthof 33

76131 Karlsruhe

+49 721 26 67 65 0


let’s dev GmbH & Co. KG

Eimsbütteler Chaussee 21

20259 Hamburg

+49 40 60 77 922 0