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let’s dev Blog | UX Research Part 3 - UX Methods
by Elena
28. Mai 2020

UX Research Part 3 - UX Methods

In the past two articles of our UX series, we have summarized the importance of user research, how user-centered design is related to it, and what added value can be achieved by it. This article is about the selection of established user research methods. We present which methods are available and explain two methods in more detail.

Overview of User Research Methods

Card Sorting
Observation
Eye-Tracking
Competitor analysis
Cognitive Walkthrough
Focus Group
Click test
Questionnaire
A/B-Test
Heuristics
Remote-Usability-Tests
Diary method
Task Analysis
Thinking Aloud
Personas
Stakeholder-Map
Workshops
Over-Shoulder
Interview
Storytelling
5 seconds test
Customer-Journey-Map

Card Sorting

Card sorting is a method to make the navigation of an application user-friendly and to ensure that it contains only terms that are understood by the target group.

Usage

Often used to create navigation structures from the user's point of view or to check existing navigation structures.

Implementation

The subjects group the cards in an arrangement that is logical for them and give the categories a name themselves (open card sorting) or the categories are predetermined (closed card sorting)

Stage

Analysis

Effort

Medium

Preparation

Write function terms, menu items on individual cards/Post-It.


Nice-to-know: The card sorting method can be modified to e.g. filter out functions. The procedure is similar, except that users sort important functions of an application from top to bottom according to their perception (prioritization).

Example

Step 1: Collect points

Card Sorting

Step 2: Optimize grouping and naming

Card Sorting

Step 3: Define generic terms

Card Sorting

Modified Stakeholder Map

Usage

Clarifies the needs of the target group and helps to analyze goals.

Implementation

It is a good idea to create a separate stakeholder map for each stakeholder. The target group divides functions, wishes, etc. into three areas: Must-Have, Should-Have and Nice-to-Have.

Phase

Analysis

Effort

Low

Preparation

Prepare stakeholder map, define target groups (stakeholders)

Example

We asked our office staff to prioritize the functions of a coffee machine. In the process, we surveyed 3 different user groups: classic coffee drinkers, tea drinkers, and our team assistant, who also takes care of coffee machine maintenance, among other things. These are the results:

Stakeholder Map: Coffee Drinker

Stakeholder Map: Coffee Drinkers

Stakeholder Map: Tea Drinker

Stakeholder Map: Tea Drinkers

Stakeholder Map: Team Assistance

Stakeholder Map: Team Assistance

As can be seen from the various stakeholder maps, the needs and desires of the stakeholders are very different. For example, it is very important (must-have) for people from the coffee drinker target group that the coffee machine can make both coffee and espresso. For our team assistant, it is very important that the coffee machine cleans itself fully automatically. This shows us how important it is not to focus on just one target group.

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