Innovation in focus
A central theme of this year's "UX Day" was innovation. On the one hand, it was
illuminated how innovative ideas can lead small, but also large companies to success. On
the other hand, it was also discussed that traditional ways of thinking should be
questioned through a change of perspective. This was not only about the work processes
as such, but also about the development of one's own working methods and working
Content Strategy – The Elephant in the UX Room
Irina Pashina highlighted the "Elephant in the UX Room" in her presentation: Content
Strategy. For her, content is any information in a certain format that creates value for
Content Strategy as a discipline plans the creation of useful and usable content. It
considers both the content that the user needs and the business objectives - related to
the product being developed - in order to create the relevant content.
If we relate this area to user experience design, it means that no matter how appealing
the design of a digital product, app, or website, if the content does not add value, it
will have a negative impact on the overall user experience. Users ask themselves, "What
is this product trying to tell me?" Content is always part of a bigger picture namely
the user experience. Therefore, the creation of content, the content strategy, should be
part of the user experience design process. This is the only way to provide the right
content for the user at the right time and positively influence the user experience.
"The goal of animations should not solely be entertaining the user, but rather,
they should be helping the user better understand what’s going on and how to use your
product most effectively."
– Michael Villar
The advantages and possible uses of UI animations were the topic of David Samuel Drayton's presentation.
Animations are smaller or larger movements or moving elements that have become an
integral part of today's websites and apps. For example, smaller elements of the user
interface are animated to signal progress or success. But also entire transitions
between groups and pages/views can be animated.
Animations in user interfaces serve as a visual language that communicates with the user
without text or spoken words and makes the user interface comprehensible: hints,
positive or negative feedback, states as well as progress can be displayed. In contrast,
poorly thought-out or even inappropriate animations have a negative impact on the user
experience. Animations can delight the user, make him laugh, but also inform and warn
The Creative Experience - How to deliberately provoke flashes of inspiration
In his presentation, Youri Keifens provided food for thought on "Work 2.0" to explore
your own creative process and get an answer to the question of when you are at your most
To "provoke flashes of inspiration in a targeted way," he explained five supporting steps:
1. tell yourself where you want to go
In order to find a (creative) solution to a problem, it is important to think again in
detail about the goal and to really internalize it.
2. dive deep into the topic
"Knowledge is the foundation of any kind of creativity". - Vera F. Birkenbihl
In most cases, an idea is just a recombination of existing elements. To be able to
recombine them, one must have fully penetrated the subject matter.
3. work smart, not hard!
"Chance favors the prepared mind." - Louis Pasteur
If you have your goal in mind and have dealt intensively with the subject matter, the
topic or problem often haunts you subconsciously. It is important to give the brain
breaks, to switch off in between and to let the subconscious work (more about this under
4. get yourself into the right state
The brain works best in the resting state (so-called "default mode"). This resting state
occurs, for example, shortly before falling asleep or when performing routine activities
such as showering. In the resting state, brain areas that normally have nothing to do
with each other begin to communicate. This promotes the formation of random connections,
which can then lead to new ideas.
5. note and implement
If you have the bright idea just before falling asleep, it may "disappear" when you wake
up the next day. Therefore, one should always write down ideas, answers and thoughts
Unless the problem is related to a project anyway, you should then implement the idea(s)
because, in the closing words of Youri Keifens, "An idea without implementation is a
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