Kim Kardashian, Robert Habeck and Bill Kaulitz
The OMR connects influencers, politicians and celebrities like no other event. There are
also tens of thousands of visitors and interested parties who discover the entire
exhibition center on the two days of the festival. OMR makes it easy for companies in
the digital marketing industry to win new customers or decision-makers for themselves
and their product. Large corporations such as SAP and Amazon discovered the festival
long ago and presented their latest developments in artificial intelligence (AI),
digitalization and robotics. As in previous years, acts such as Shirin David and Tokio
Hotel were invited to the evening program and subsequent after-show party, whose live
concerts ensured that the visitors were in a great mood. All in all, these were two days
packed with inspiration, networking and partying.
The event also offers smaller start-ups a large stage and at the same time the chance to
be put in the spotlight: Hall A3 was particularly interesting for small exhibitors to
present exciting content on the topic of online marketing. Meanwhile, in the ground and
upper floors of Halls B1 to B3, concentrated knowledge was shared through the so-called
"Masterclasses."
There were 150 of them this year, in which a wide variety of companies were able to have
a 90-minute exchange with the audience on topics relevant to online marketing.
Meanwhile, the “5050” stages focus on topics such as fairness, equality, diversity and
an open community in the world of work. This mix of small and large companies, exciting
keynotes and atmospheric concerts makes the OMR what it is today: an important major
event for the Germany, Switzerland and Austria region. And the next OMR for 2025 is
already in the starting blocks.
Figure 1: Lots going on in the exhibition halls in Hamburg; Large
corporations, salespeople, and influencers all in one place
Let's dev X Kortpress X OMR
Precisely because the OMR is “The Place To Be” for digitalization and online marketing,
it was only a logical step for us this year to represent let's dev and our in-house
product Kortpress again in the Premium Hall A4
between Meltwater and RedBull. In order
to stand out among the large number of exhibitors, we have come up with something very
special this year: our own Skybar including a show! An exclusive experience, for a
special occasion like the OMR itself. Prosecco and orange juice were served overhead,
alternating with acrobatic tricks, which our interested parties were able to pick up
themselves. A total of four 20-minute shows were shown throughout the day. Visitors were
able to install our digital Skybar card into their wallet in advance. This meant they
were always informed in time via a push notification when another performance took
place. This is how direct marketing works on your smartphone!
Also new this year was the enlarged let's dev area at our stand. In order to draw even
more visitors' attention to our brand for groundbreaking individual software, a large
part of our exhibition wall was printed with the services of let's dev. In addition to
the classic stand, for the first time there was also an exclusive tiny house directly
opposite to our stand. Here you could withdraw from the large crowd and have a quiet
conversation with entrepreneurs and those interested in Kortpress or let's dev. Of
course, our Skybar show was unique throughout the OMR and a real eye-catcher. During the
presentations, many photos and videos were taken of our stand, some of which were also
found on social media and might inspire some people to visit our stand.
Figure 2, 3 and 4: Our let’s dev and Kortpress stand: An impressive
show with our own show bar is only available from us at the entire OMR!
Use Kortpress Too!
Regardless of whether you are a start-up, a club or a large company: Kortpress is a
modern tool for digitising cards. Because printed paper and plastic cards belong to the
past. Reach your members, customers and visitors in a targeted manner with push
notifications and create loyalty strategies such as VIP levels (e.g. bronze, silver,
gold) and have points count up with every scan. Do you run a business or are you
planning an event? Perfect! With Sticky Notifications you can specify up to ten
locations. If your customer or visitor enters this defined zone, a notification will be
displayed on the lock screen (iOS) until this area is left again. And with our Kortpress
Cloud you can create cards according to your look and feel. Clear reprasentations
simultaneously provide meaningful statistics about the use of your cards and the success
of the campaign. From a sustainability perspective, Kortpress' digital cards also make a
positive contribution to the issue of resource conservation. Expired passes do not have
to be deleted from the user's smartphone, but can be reactivated at any time via a pass
update. So there are a lot of advantages that digital cards bring with them. Interested?
Here you can test Kortpress
immediately and without obligation with up to ten free
cards. Do you have any further questions or would you like to get an offer? We look
forward to your inquiry!
