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let’s dev Blog | Kortpress at the OMR Festival 2023 in Hamburg
by Julian
31. May 2023

Kortpress at the OMR Festival 2023 in Hamburg

Clever content strategies, top-class speakers and international acts like Macklemore - that's the OMR in Hamburg. We were represented with our product Kortpress at one of the most important trade fairs for digital business in mid-May. For two packed days with over 70,000 visitors and more than 1,000 exhibitors, it was a gigantic mega-event. Our sales team was on site and now shares their impressions.

This was the OMR Festival 2023

The OMR is an indispensable super event for digital companies from a wide range of sectors and a great way, to network and promote their product to the right audience. But also the really big players like Google and Meta used the event to demonstrate their new developments in the field of artificial intelligence, among other things. And for the OMR Festival is an impressive meeting place for smaller start-ups to share the latest trends and technologies in the digital marketing sector. With a wide range of presentations, workshops, discussions and networking, the fair is also suitable for those interested who have had little contact with the digital world so far. To the evening entertainment was provided by music acts such as K.I.Z and Oli P., while at the same time a prominent moderator guided visitors through the event was guided by a prominent moderator.

While large as well as small companies were able to network, the day's program was also packed with keynotes from well-known of keynotes who shared their experiences and insights. For example Judith Williams and Frank Thelen, who delighted the audience with their inspiring speeches. The mix of exhibitors, exciting presentations and the evening entertainment make the OMR Festival one of the most significant and largest events in the digital sector in the German-speaking region. At the same time, the awareness of new technologies is sharpened and makes a significant contribution to promoting and understanding the digital marketing industry. The OMR Festival will continue to be an important meeting place for those who want to showcase their company's potential and at the same time want to better understand digital marketing.

The OMR Festival at the exhibition center in Hamburg; Over 1,000 exhibitors, partners and speakers
            were there

Figure 1: The OMR Festival at the exhibition center in Hamburg; Over 1,000 exhibitors, partners and speakers

Kortpress goes Hamburg

With our product Kortpress, we were right in the middle of the master classes: Between SAP, Sony, Stepstone and Spotify, our sales team presented the Kortpress application. Interested visitors had the opportunity to test the digital cards in a live demonstration. Using a QR code, various passes such as a customer card or a coupon could be scanned directly via smartphone and added straight to their own wallet. The highlight: Using push notifications and sticky notifications, our visitors were informed about our product the next day again - that's how customer loyalty works! In order to draw the attention of as many visitors as possible to our product, there were of course also some eye-catchers at our booth. But how do you transfer a digital product into real life and thus make it tangible?

With our exhibits in the middle of the booth, we created a real eye-catcher: The electric guitar reflects the event ticket, the sneakers the customer card, the soccer ball with jersey the membership card, the retro cash register the coupon and the espresso pot with coffee beans our digital stamp card. But also the eye-catching wall design with white and black tiles was a real eye-catcher: The pattern symbolizes the dissolution of the printed paper and plastic cards and disappear into the digital wallet on our smartphones. Two additional banners with a QR code measuring more than 1x1 meter drew attention to our Kortpress booth from a long distance. Matching our booth, the sales team was also on the road with an appropriate dress code and was able to attract new interested parties to our booth again and again with flyers. For visitors with more time, there was also a small live demo with a cool drink to get to know the functionality of Kortpress more closely.

Kortpress booth: exhibits symbolize the different pass types such as customer card, coupon
            or event ticket

Figure 2: Kortpress booth: exhibits symbolize the different pass types such as customer card, coupon or event ticket

Kortpress for your business

No matter if you are a startup, a club or a large company: Kortpress offers you a modern tool for the digitization of cards. Printed paper and plastic cards are a part of history. Reach your members, customers and visitors with targeted push notifications and create loyalty strategies like VIP levels (e.g. bronze, silver, gold) and let points count up with every scan. Running a business or planning an event? Perfect! With Sticky Notifications you can specify up to ten locations. If your customer or visitor now enters this defined zone, a notification is displayed on the lock screen (iOS) until this area is left again. And with our Kortpress Cloud you can create maps according to your look and feel. At the same time, clear displays provide meaningful statistics on the use of your cards and campaign success. From a sustainable perspective, Kortpress digital maps also make a positive contribution to the issue of resource conservation. Expired passes do not have to be deleted from users' smartphones, but can be reactivated at any time via pass update. So there are a lot of advantages that the digital cards bring with them.

Interested? Here you can test Kortpress immediately and without obligation with up to ten free cards. You have further questions or would like to get an offer? We are looking forward to your inquiry!

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