Always up tp date with dynamic pass updates
With dynamic pass updates, digital wallet cards can always be kept up-to-date. Information is updated as often as required to
bring the card up to date. A frequent application example is the classic customer cards in retail. Through dynamic pass
updates, the card can be automatically updated to indicate discounts, offers, point totals or even VIP levels and at the same
time create an incentive for the customer to add the card to the wallet in the first place. However, pass updates also work for
other pass types such as the event ticket. For example, if your seat or the time changes by an hour, the new information can be
updated to ensure that patrons can still attend the event with ease. Credits are made possible with the Coupon Pass: with each
scan at the checkout, the value can be deducted or offset against a set discount.
For customers and visitors, it is above all the simple and uncomplicated handling to use their wallet cards. But what usable
data can companies obtain in the process? Because information such as purchasing behaviour and information about how often the
digital customer card was scanned also plays an important role for them. Based on the evaluation of the analyses, customised
offers and rewards can be created that correspond to the needs and preferences of their customers and promote the longest
possible customer loyalty. Personalised offers are nowadays an important marketing tool to strengthen customer loyalty and
generate recurring purchases. Wallet cards are a modern solution to complement the digital lifestyle of customers.
Figure 1: The Kortpress Cloud can be used to conveniently create loyalty cards according to your look and
feel.
Target-oriented communication: the direct line to the customer
Digital wallet cards open up the possibility for event organisers, clubs and companies to address their visitors and customers in
a personalised way. Through the integration of push notifications, targeted information such as special discounts, offers or
exclusive events can be sent directly on the lock screen (iOS). Tailored content such as the loyalty programme with increasing
points and VIP levels can also help strengthen loyalty and create a feeling of appreciation. Shopping shops and event planners
should also consider the possibility of sticky notifications: With different locations within a defined radius, when customers
or visitors enter this defined zone, a notification is displayed on the lock screen (iOS) until they leave this area again.
Goodbye plastic and paper waste
If the digital cards for iOS and Android are used, this also contributes a great deal to the conservation of resources and
ultimately to the reduction of the ecological footprint. At the same time, companies show the customer commitment around the
topic of environmental protection and sustainability. As the need for printed materials such as plastic or paper cards is
reduced, less waste is produced, and the costs of producing and transporting such cards can also be reduced. Companies signal to
their customers that they are environmentally conscious - an added bonus, especially with environmentally aware consumers. The
use of digital wallet cards offers a strong environmental advantage, which in turn builds brand trust and loyalty.
Figure 2: Screenshots of different pass types: From membership card to event ticket via stamp card
The digital pass for every industry and every company
From clubs to large companies: Digital wallet cards offer you an advanced way to strengthen customer loyalty in the digital age.
With the use of loyalty programmes, offers and personalised push notifications, you can engage your visitors and customers
easier and more targeted than ever. Physical loyalty cards, vouchers and discount coupons are no longer necessary. Printing
costs are eliminated and the effort required for administration and distribution is reduced. Also from a business perspective,
valuable insight and analysis into customer behaviour can be gained. Data such as pass downloads, activations or even for which
platform the pass was installed can be evaluated to make better decisions and develop personalised marketing campaigns. Digital
cards are a modern and innovative solution to strengthen customer loyalty, stay competitive and meet the needs of customers.
Interested? We have the right solution for you with our product Kortpress!
Test Kortpress right now and without obligation with
up to ten free cards. Do you have any further questions or would you like to receive a quotation? We look forward to your
enquiry!
