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In order to successfully submit Android apps to the Google Play Store, some information needs to be deposited in advance. The following checklist contains all relevant points that should be defined before uploading an app and explains how the presentation of an app on the product page can be optimized.
Maximum 50 characters - simple - easy to remember
It is crucial to find an appealing app name, as this is usually the user's first point of contact with the app. The name should be easy to remember and address the benefits of the app.
The Play Store offers the possibility to specify one localized title per language. This is very useful to make the app accessible for other countries as well and to arouse the interest of potential users.
Maximum 80 characters - encourage users to read - most important information
The short description is the first text that users will see on the details page of an app in the Play Store. For this reason, the short description should contain the most important information.
The description can be maximized to show the full text. So, to make users expand the text further, the description should preferably arouse interest to read more.
Maximum 4000 characters - short and sweet - create attention
The full description should explain and highlight all the important and unique features of an app. Especially the first sentence should contain all the essential information. Overall, the description should be short and concise. It is also recommended to mention all important keywords so that the app can be found via search.
However, it should be noted that there should be no repetitive or irrelevant keywords in the description, as well as in the title and the advertising description. This could leave a bad impression on potential users or even lead to the app being blocked.
Relevant - unique
The app icon is not only mandatory for publishing the store entry, but also important for recognition on the device. The icon should be relevant and at the same time unique to be easily recognized by the user.
An app icon should meet the following requirements:
Maximum eight per device type - prepare most important functions
Screenshots are very important as they give users a first impression of the app. Up to eight screenshots can be uploaded per device type. The supported device types are smartphone, 7" tablet, 10" tablet, Android TV and Wear OS. The screenshots should show the main features of the app. To publish a store entry, there must be at least two screenshots.
These screenshots must also meet the following requirements:
There are certain things to consider with each of the different types of equipment:
For tablet, an app is only listed in the "Designed specifically for tablet" section if there are also tablet screenshots in the store entry.
For apps distributed for Wear OS devices, there must be at least one screenshot under the "Wear OS by Google" tab. Screenshots with round and square screens can be shown. It should also be noted for Wear OS that there can only be one screenshot in an image file.
Similar to Wear OS, Android TV also requires at least one screenshot in the "TV" tab. A TV banner image is also required. The TV screenshots are only displayed on Android TV devices.
Make special features clear - large text
This graphic is required to be featured in all areas of Google Play. The introduction graphic should showcase all the special features of the app pictorially and support an effective presentation. If possible, no text information or important elements should be placed in the margin, also the use of a large font size is recommended. If an introduction graphic is used, a promotional video must also be present.
The following guidelines apply to the introduction graphic:
Offer different languages - understandable for users
It is very useful to add translated graphic content to the app in the Store entry. This way, users whose language settings match the added language can see the translated graphic content. The argument for localizing images and videos in general is that many more users can be reached.
One category - classification in app or game
An app can be assigned to a category. Users can search for this category in the Play Store. The categories are assigned to apps or games. Lists of all categories and further information can be found at https://support.google.com/googleplay/android-developer/answer/113475
Contact address required
Contact data can be stored for an app to enable users to contact a responsible person in the event of problems or questions. Various support channels are offered for this purpose, including website, e-mail or telephone. However, the e-mail address is always required for publication.
Transparent handling - disclosing the use of data
A privacy policy is not only important, but mandatory for the app setting. It enables more transparent handling of confidential user and device data. It must disclose how user data is collected, used and shared by the app. DFurthermore, it must be evident to which parties the information is transmitted. Since the legal conformity of the privacy policy is not guaranteed by Google, it is strongly recommended to seek legal advice. VELIT Consulting GmbH & Co. KG offers consulting services in all matters of data protection and IT security.
When apps access confidential data and request permissions, there are a few things to keep in mind:
Respond to reviews - improve through feedback
Properly handling reviews is very important, as responding to reviews shows engagement. It can be helpful to filter reviews, for example, by rating, language, app version, or device. This provides the opportunity to better track specific reviews, identify errors, and help in a more targeted way by responding. It is also important to write public responses to all reviews and keep them as understandable as possible. Clear, helpful information and respect are very important when dealing with reviews. In general, Google Play guidelines should always be followed.
Pricing can vary by country. For example, users in Asian countries are more likely to respond to prices ending in .00 or .05 than to prices ending in .99. Localization of prices must therefore be taken into account.
