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With over 400 sessions and hundreds of inspiring speakers, Adobe Max 2021 was a fascinating online event. At this celebration of creativity, we listened to talks in AR, UI/UX, illustration, digital painting, and more.
The opening keynote, titled "Create Tomorrow Together," gave us an overview of the new features of Adobe products. Scott Belsky, Chief Product Officer and EVP at Adobe, led the keynote and introduced us to Adobe's goals for the future: connecting creative teams, unleashing creative potential, and empowering careers. Advanced cloud solutions are intended to support this.
We got to observe these enhancements in a presentation by Terry White, Principal Worldwide Creative Cloud Evangelist at Adobe. He walked us through the review process of an illustration in Adobe Photoshop. The new version of the program allows the Photoshop file to be provided as a link via email. Customers can then open the illustration in Photoshop Web and provide more direct feedback using the new comments feature.
Zoran Gee, Director of Product for Creative Cloud at Adobe, also gave us an insight into Creative Cloud Spaces and Canvases. This new tool allows entire creative teams to collaborate on a single board. All file formats are supported, with links to the originals. All participants can edit, add and comment on files in real time. The market launch of this feature is scheduled for early next year.
There was something for everyone in the selection of presentations. From illustration to UI/ UX design to spectacular 3D and AR experiences. Three talks have remained in our best memory.
We were particularly excited about the presentation "Why Attention to Detail Is a Good Thing," by Birgit Palma. She helped develop the splash screen for Adobe InDesign 2021. In her talk, she gave us an insight into her way of working, where even small changes in her geometric design have a big impact. After all, as Mies van der Rohe correctly recognized, "The devil is in the details," and these details are a high priority for Palma. They change the story of the entire visualization. In addition, Palma talked about how details are also important in everyday life, like a nice smile for your colleagues or a greeting to your neighbors. These details can do wonders for the mood of the other person.
In Tina Touli's lecture titled "Blinding the Physical and Digital Worlds" we were invited to participate. We experimented under guidance with typography and its distortion through glass and water. This gave us an insight into Touli's way of working, where she also uses oil, washing-up liquid, ink and gasoline for her projects.
Figure 1: One of the many results of experiments with typography in combination with glass and water
Rob de Winter gave us an insight into the possibilities of creating an interactive AR experience ourselves with his presentation "Creating an Animated and Interactive Infographic". Using Adobe Animate and Adobe Aero, he walked us through the creation process and showed us how easy it can be to work artfully and informatively in three-dimensional space.
In addition to the many lectures and labs, Art Walks were also offered. We were taken on an artistic discovery tour in cities such as London, Phuket and Tokyo. During this probably most comfortable kind of sightseeing, we were able to gain insight into breathtaking street art in the world's metropolises.
