The opening keynote, titled "Create Tomorrow Together," gave us an overview of the new
            features of Adobe
            products. Scott Belsky,
            Chief Product Officer and EVP at Adobe, led the keynote and introduced us to Adobe's
            goals for the future:
            connecting creative
            teams, unleashing creative potential, and empowering careers. Advanced cloud solutions
            are intended to
            support this.
        We got to observe these enhancements in a presentation by Terry White, Principal
            Worldwide Creative Cloud
            Evangelist at Adobe. He
            walked us through the review process of an illustration in Adobe Photoshop. The new
            version of the program
            allows the Photoshop
            file to be provided as a link via email. Customers can then open the illustration in
            Photoshop Web and
            provide more direct
            feedback using the new comments feature.
        
            Zoran Gee, Director of Product for Creative Cloud at Adobe, also gave us an insight into
            Creative Cloud
            Spaces and Canvases.
            This new tool allows entire creative teams to collaborate on a single board. All file
            formats are supported,
            with links to the
            originals. All participants can edit, add and comment on files in real time. The market
            launch of this
            feature is scheduled for
            early next year.
        
        There was something for everyone in the selection of presentations. From illustration to
            UI/ UX design to
            spectacular 3D and AR
            experiences. Three talks have remained in our best memory.
        We were particularly excited about the presentation "Why Attention to Detail Is a Good
            Thing," by Birgit
            Palma. She helped
            develop the splash screen for Adobe InDesign 2021. In her talk, she gave us an insight
            into her way of
            working, where even small
            changes in her geometric design have a big impact. After all, as Mies van der Rohe
            correctly recognized,
            "The devil is in the
            details," and these details are a high priority for Palma. They change the story of the
            entire
            visualization. In addition, Palma
            talked about how details are also important in everyday life, like a nice smile for your
            colleagues or a
            greeting to your
            neighbors. These details can do wonders for the mood of the other person.
        
        In Tina Touli's lecture titled "Blinding the Physical and Digital Worlds" we were invited
            to participate. We
            experimented under
            guidance with typography and its distortion through glass and water. This gave us an
            insight into Touli's
            way of working, where
            she also uses oil, washing-up liquid, ink and gasoline for her projects.
         
        Figure 1: One of the many results of experiments with typography in
            combination with
            glass and water
        
        
            Rob de Winter gave us an insight into the possibilities of creating an interactive AR
            experience ourselves
            with his presentation
            "Creating an Animated and Interactive Infographic". Using Adobe Animate and Adobe Aero,
            he walked us through
            the creation
            process and showed us how easy it can be to work artfully and informatively in
            three-dimensional space.
        
        In addition to the many lectures and labs, Art Walks were also offered. We were taken on
            an artistic
            discovery tour in cities
            such as London, Phuket and Tokyo. During this probably most comfortable kind of
            sightseeing, we were able to
            gain insight into
            breathtaking street art in the world's metropolises.